SABRE Business Simulation

SABRE provides a competitive environment which immerses the participants in a dynamic competitive situation. Teams may launch and withdraw products from the marketplace as well as advertise, price, distribute and design those products to best fit varying market segments. Each decision period represents a year of business activity. At the start of each period team members receive a company report and various market studies. The company report is a detailed snapshot of the company's results while the market studies detail product awareness, customer purchase habits, customers' perceptions, etc. Each year teams make a series of strategic decisions - product planning, sales force deployment, R&D expenditures and market research purchases. The simulation is run (simulating one year in the marketplace) determining market share, product contribution and overall profit for each company.

The main login page is here.

(If you wish to use the original Silverlight based site, it can be found here.)